Experience Jamaica programme reintroduced

The Jamaica Tourist Board (JTB) has reintroduced the popular Experience Jamaica programme, which aims to encourage Jamaicans to taste, see, feel and enjoy the country's tourism product.

First introduced in 2009, the Experience Jamaica programme uses customer education and value-added discount offerings to generate interest in and use of the tourism facilities available on the island, including accommodation, attractions, transportation and shopping. This year, the number of participating entities totals over 100, with discounts ranging from five per cent to over 50 per cent. This is a marked increase in the number of participating companies, which peaked at 65 last year.

According to the JTB, the Experience Jamaica programme is being reintroduced at the right time. Director of Tourism John Lynch said, "This is the start of the summer period with many Jamaicans coming home for the holidays. Many school groups also organise days trips, and with the Emancipation and Independence holidays just a few weeks away, this is an excellent time to offer discounts to our people."

The Deputy Director of Tourism with responsibility for marketing David Shields commented on the significance of launching in Kingston: "The city of Kingston is culturally rich - the city boasts over 30 attractions. The Experience Jamaica programme will highlight all of these facilities and will really give us a chance to enjoy our homeland."