Burson-Marsteller appointed as agency for Euro markets
The Jamaica Tourist Board (JTB) has appointed Burson-Marsteller as its public relations agency for the UK, Ireland and Northern Europe region. The agency was appointed following a competitive pitch and has begun work under the leadership of Burson's UK brand communications director, Rachael Coomber-Nolan.
Jamaica, the 'Home of All Right', has been seeing steady growth in arrivals from the UK, Ireland and the northern Europe region, and it is on this success that Burson-Marsteller will continue to build. The destination boasts over 175 attractions, a world-class convention centre in Montego Bay, and a very active calendar of events. These include beaches for which it is renowned, breathtaking mountains, rejuvenating rivers, iconic waterfalls, historic sites, and a plethora of music and cultural festivals all year round.
"From the start, the team at Burson-Marsteller showed they understood the distinctive value and offerings of Destination Jamaica. The team offered the level of insight, creativity and marketing expertise that will complement the strength of our brand across multiple channels," said Paul Pennicook, director of tourism. "We are happy to have them on board as we continue to make Destination Jamaica the place of choice for unique holiday experiences," he added.
"There is something special about Jamaica which captures the imagination and ignites the senses," said Rachael. "It is a destination which offers adventure and excitement as well as being a picturesque, relaxing and luxurious idyll. We're absolutely thrilled to be working in partnership with the JTB to tell that rich story across a variety of channels."