Brand Jamaica a hit at the JIE
LINKAGES BETWEEN the tourism sector and manufacturers of authentic Jamaican products gained tremendous strength during the Jamaica International Expo (JIE), which was staged by the Jamaica Manufacturers' Association in Montego Bay recently.
Based on exhibitors' feedback, there was huge interest from some of the major hotel
chains who visited their booths.
"Coming out of the trade show, we had some good contacts from the hotels - the hospitality industry, particularly the Hyatt Ziva Rose Hall. They are very interested in carrying our products in their spa, particularly because the guests have been asking for Jamaicanmade products to be used on their skin and face in the spas,"
Antoinette Davis, founder of the Manchester-based hair and luxury products company, Ettenion.