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Shaggy performing for NBC's 'TODAY Show'.

Shaggy delivers Jamaican vibe at Rockefeller Center

On July 7, Grammy-winning Jamaican recording artiste Shaggy performed live on NBC's TODAY Show at the latest instalment of the Toyota Concert Series at the Rockefeller Plaza in New York. Sponsored by the Jamaica Tourist Board (JTB), fans and supporters created a sea of Jamaican flags as Shaggy opened up his performance with his newest single, I Need Your Love, followed by a variety of his classic hits including It Wasn't MeMr Boombastic andAngel.

Shaggy's new album, Out of Many, One Music, earned him a 2015 Grammy Award nomination for Best Reggae Album and the music video for I Need Your Love has garnered more than 50 million views on YouTube.

To further support the event, the Jamaica Tourist Board (@visitjamaicanow) hosted a Twitter chat with Shaggy (@direalshaggy) which resulted in over four million hashtag impressions (#JamaicanMusic). 

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