Jamaica targets the lucrative travellers-with-disabilities market
According to the World Tourism Organization (UNWTO), persons with disabilities are fast becoming an emerging segment in terms of tourism demand. The wide consensus is that the demand is growing, especially as each visitor with a disability tends to travel with a companion. The World Health Organization estimates that in 2011, about 15 per cent of the world's population, or nearly one billion people, had at least one disability. That number is on the rise due in part to persons living longer.
Research shows that this kind of travel has certain traits: It serves as an image booster for destinations, it is a year-round segment (especially as it relates to beach tourism), and it has the potential to generate higher than average income.
Travellers with disabilities tend to stay longer and spend more in the visited destination. Figures from Open Door Organization indicate that US citizens with disabilities spend more than US$13 billion each year on travel. Other research shows that in Germany, these special-needs travellers generate up to €4 billion each year ... read