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Making the Mark

JTB, British Airways showcase Ja to UK's top agents

The Jamaica Tourist Board (JTB), in partnership with British Airways, treated some of the United Kingdom's (UK) top-selling travel agents to an all-inclusive familiarisation (FAM) trip to Jamaica from September 10-15. The trip highlighted the best of the island's tourism product. It also showcased the new North-South Highway, which takes visitors who land in Kingston to Ocho Rios in around 90 minutes.

The FAM trip allowed the group of seven Jamaica travel specialists to be updated on all the latest developments as the group participated in site inspections at several properties, including Couples Tower Isle, Sandals Grand Riviera and Half Moon, A RockResort.

The new section of the highway has created a shorter journey time for travellers arriving in Kingston on a British Airways flight while simultaneously making it easier for travellers in Montego Bay and Ocho Rios to experience all the arts and culture that the capital has to offer. This expansion of the road network is great news for visitors looking to explore Ocho Rios and experience some of Jamaica's must-visit tourist spots such as Mystic Mountain, Dunn's River Falls and Dolphin Cove, whether they are staying nearby or to the south of the island.

This group of travel agents were the first from the UK to experience the new North-South Highway. Floyd Walcott, from Sackville Travel said, "I have travelled to Jamaica many times before, but this was my first time on the new highway. I was impressed that the new route made our trip from Kingston to Ocho Rios much faster, and the panoramic views from the highway added additional enjoyment to the journey. This route is quicker and more comfortable, but my travel clients who like to stop at the roadside stalls can still enjoy the original route if they choose to."

Since May 2014, the JTB has hosted four FAM trips to the island for the UK and has further trips planned for 2015.

To register on the Jamaica travel specialist online training programme, visit For more information on Jamaica, visit

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