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Sandals Foundation team members from the Ocho Rios region, along with community members, assiduously rid the beach of more than 100 bags of garbage. 
Sandals team members from the Ocho Rios region, along with community members, pose with more than 100 bags of garbage collected from the Fisherman's Beach. 

'Nuh Dutty Up Jamaica'

Sandals Foundation cleans Fisherman's Beach

In support of the Jamaica Environment Trust's (JET) recently launched Nuh Dutty Up Jamaica campaign, the Sandals Foundation cleaned up Fisherman's Beach in St Ann's Bay, taking away more than 100 bags filled with garbage.

"The Sandals Foundation carries out beach clean-ups as part of our efforts in preserving not just our surroundings on land, but the marine ecosystem as well," said Heidi Clarke, director of programmes for the Sandals Foundation.

"We commend the Jamaica Environment Trust for the steps they're taking to raise awareness of the destructive impact that improper waste disposal has on our country. We support the Nuh Dutty Up Jamaica campaign and call for everyone to do their part in keeping our environment clean."

The Sandals Foundation team, comprising 70 volunteers from Sandals Grande Riviera, Beaches Ocho Rios and Sandals Royal Plantation, as well as members of nearby communities, came together last Friday to remove the refuse which made the Fisherman's Beach area a major eyesore. Volunteers spent the afternoon gathering debris which had flowed through the drainage system on its way to the beach.

Councillor Desmond Gilmore, mayor of St Ann's Bay, said he was happy with the large turnout of volunteers and the pride shown by members of nearby communities.

"What I have seen here today is pretty amazing," the mayor said.

"The Sandals Foundation has made a step forward and demonstrated to the country and the local community what good corporate citizenship is all about. It is up to Jamaicans to stop littering our island."

Speaking on behalf of the Sandals Foundation, Lyndsay Isaacs noted: "The Sandals Foundation is committed to playing its part in support of the Nuh Dutty Up Jamaica campaign. It is not just about cleaning up garbage once it's there, it's about health and safety, continuous and proper waste disposal, and using the receptacles provided," Isaacs noted.

Michael Johnson, who journeyed to Fisherman's Beach from Steer Town to assist the Sandals Foundation team, said he was grateful for the assistance and pledged to take back the message of the importance of garbage disposal to his community.

"The Sandals team is not just here once in a while, but they are a big part of the community. We thank them for their efforts and hope that more companies replicate what they are doing," Johnson said.

The Sandals Foundation's largest beach clean-up effort is in support of the annual International Coastal Clean-up Day, the largest one-day volunteer event in the world. In 2014, the Sandals Foundation coordinated 10 sites in Jamaica and removed close to 2,500 pounds of waste and debris. 

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