Apple Leisure Group continues its growth in the Caribbean
New boutique resort deal in Jamaica
Janet Silvera, Hospitality Jamaica Coordinator
On the heels of taking over the management of Sunset Beach Resort and Spa, Montego Bay, AMResorts has announced that it will bring its luxury boutique brand, Zoetry, to the Coyaba Beach Resort and Spa.
Coyaba is owned by Kevin and Joanne Robertson, who also operate Country Country in Negril, under their Marina Resorts company.
AMResorts is a subsidiary of Apple Leisure Group, operators of Secret Resorts. Coyaba is the 15th new resort deal for the company, which said it would market the 50-room Montego Bay resort under the Zoetry Wellness and Spa brand.
The hotel will undergo extensive refurbishing, closing its doors next April and reopening for the winter 2016 season.
The plans include enhancement of the guest accommodations and facilities to offer the brand's signature Endless Privileges vacation concept amenities, including: no check-in or check-out times, maid service three times daily, 24-hour concierge service, private in-suite dining and more. A new spa and fitness centre, meeting rooms, new pools, and a wedding gazebo will complete the experience.
"By the end of 2018, AMResorts will have 56 resorts in 25 destinations, reaching the 20,000-room milestone," said Apple Leisure Group's CEO, Alex Zozoya, in a media release distributed at the Jamaica Product Exchange (JAPEx), which was held the Montego Bay Convention Centre, over the past two days.
According to him, the high demand for Caribbean vacations was here to stay, consistently making the region an ideal choice for hotel owners.
"Our extensive knowledge of the region and the luxury all-inclusive sector makes Apple Leisure Group the right partner for those seeking to capitalise on this rewarding opportunity."
For Joanne Robertson, this deal signals the true test of a global partnership that allows an international brand to fuse its uniqueness with the authenticity of a solid Jamaican resort.
Robertson said she admired the way AMResorts does business.
"They have a proven track record of delivering high standards."
She said the rustic Country Country in Negril will remain under the Marina Resorts' management.
In the meantime, Apple Leisure Group's executive vice-president and chief strategy officer, Javier Coll, described Montego Bay, where the hotel is located, as one of the most popular destinations in the Caribbean.
"The ease of arrival from several major North America hubs combined with its natural beauty makes the destination a natural fit for the luxury traveller looking to experience Zoetry's boutique resort offerings."
Situated on a white sand beach, the intimate property will feature 46 finely appointed guest rooms, three gourmet a la carte restaurants offering an assortment of organic food and beverage selections and two bars serving unlimited top-shelf spirits. The resort is located within a five-minute drive from Sangster International Airport, and activities including golfing, diving and horseback riding are only a few minutes away.
"Zoetry Montego Bay Jamaica will go beyond the expected all-inclusive offering, to provide travellers with an intimate yet luxurious ambience that is perfect for relaxation," said Gonzalo del Peon, president of AMResorts. "Travellers seeking a resort where they can unwind and be catered to have found a new place to call their home away from home in beautiful Montego Bay."
Other AMResorts properties in the destination include adults-only Secrets St James Montego Bay and Secrets Wild Orchids Montego Bay, which will soon be joined by Sunscape Splash Resort and Spa and Sunscape Cove Resort & Spa on December 23, 2015 (Sunset Beach Resort and Spa), and Breathless Montego Bay Resort & Spa in late 2016.