Visitor arrivals from Canada up
The final 2013-2014 winter arrival numbers are in and Jamaica recorded an increase in Canadian visitors over last winter (November to April) with 264,605 arrivals. This figure is a jump of five per cent over the 2012/2013 winter season.
"We are thrilled to report further growth in Canadian visitors to Jamaica," said Philip Rose, regional director of Canada for the Jamaica Tourist Board (JTB). "Our efforts to drive demand have been successful, thanks to great partnerships with our airline, resort and attraction partners who continuously deliver great Jamaican experiences to visitors. It is clear that Canadians have cultivated a strong relationship with Jamaica which we will continue to foster."
The JTB also credits this increase in visitors to Canadian travel agents and the JTB's A One Love Rewards Programme. Launched in 2012, the programme serves as a dedicated training platform for the travel agent community to become experts on destination Jamaica. The programme guides agents through vibrant, picturesque online pages that provide insider knowledge about the island. In addition to learning about Jamaica, agents earn valuable reward points and incentives as they complete the curriculum. Agents can access the step-by-step instructional website at oneloverewards.com.
Jamaica, easily accessible via non-stop flights from many major gateway cities, is 146 miles long with mountainous peaks soaring to 7,402 feet (2,256 meters). The island features over 120 rivers, stunning waterfalls and white-sand beaches. Its accommodations range from luxury resorts to charming cottages and inns, all focusing on top-notch service. Jamaica also features restaurants to fit any taste and price point. A year-round vacation destination, some of the island's diverse activities include hiking the Blue Mountains, bird-watching, championship golf, award-winning festivals, caving in the Cockpit Country, zip-lining, horseback riding, cliff diving, rainforest bobsledding, deep-sea fishing, bicycle tours, dog-sledding, dolphin and shark encounters, and more.