MasterCard partners with tourism ministry to become the official card of The Bahamas
MasterCard announced that as part of the company's commitment to enhancing the experience of cardholders visiting the country in support of the local tourism industry, the company has partnered with the Ministry of Tourism to become the official card of The Bahamas. The announcement was made during an exclusive cocktail event for participating merchants, tourism industry influencers and media at John Watling's Distillery at Buena Vista Estate, in Nassau, Bahamas.
The initiative is part of MasterCard's plan to expand its Priceless Bahamas destinations programme and amplify its reach among international tourists. "By becoming the official card, MasterCard will be more involved in the tourism industry and initiatives led by the Ministry of Tourism throughout 2014," highlighted Lorena Holguin, vice-president of marketing for MasterCard in the Caribbean. "We are thrilled with the success of Priceless Bahamas, and are excited to have evolved the programme into something much greater," she said. The announcement was particularly meaningful for the MasterCard team as well, as it is timed with the 40th anniversary of The Bahamas.
Enjoy offers and discounts
In addition to relaunching the programme in Nassau and Paradise Island in 2014, MasterCard is also expanding it to Grand Bahamas with 15 new merchants. As a result, cardholders will now be able to enjoy offers and discounts at more than 85 participating merchants, which is more than twice the number of merchants the programme had when it was launched in 2008. Returning major retailers include John Bull, Carlo Milano, Colombian Emeralds, and Diamonds International. For a complete list of merchants and programme details, please visit www.mastercard.com/bs.
"This outstanding programme again highlights that there is tremendous value in a Bahamas vacation. MasterCard's special offers and discounts amount to exceptional added value. When this is combined with the increasingly elevated customer service given by our warm and inviting residents, it is obvious that the overall experience is simply priceless," stated tourism minister, Obie Wilchcombe.
To tweet this news, please use #PricelessBahamas, @MasterCardLAC, and http://mstr.cd/1jEdNWh.