JHTA, HCP Publishing to launch meeting planner's guide
The Jamaica Hotel and Tourist Association (JHTA) has partnered with HCP Publishing to produce its first ever meeting planner's guide, which was officially launched at the association's Annual General Meeting last Saturday, at Sandals Ochi Beach Resort.
"We're really excited about our partnership with HCP Publishing and even more excited about this publication. With the Jamaica Meeting Planner Guide, our aim is to target the $100 billion meeting and incentives market, showcasing Jamaican culture and expansive meeting and convention facilities," said Nicola Madden-Greig, president of the JHTA.
Madden-Greig explained that the guide was very easy to use and has an attractive design that visitors will enjoy.
Our Jamaica Meeting Planner Guide is packed with venues/hotels, attractions, ideas for group experiences and fun activities. Planners can obtain pertinent information on all the hotels, meeting and convention facilities located on island. This solution will be of great benefit to planners and will serve as a one-stop shop to executing a flawless event in Jamaica.
Madden-Greig added, "In producing this guide, we focused on the further promotion of Jamaica's brand image as the place to go to induce the planners to hold business events in Jamaica, while keeping content and format that maximise the guide's convenience."
The guide will be used as an important marketing tool by both the JHTA and the Jamaica Tourist Board. The JHTA also produces the annual Our Jamaica Magazine, as well as the Our Jamaica Shopping, Dining and Attractions Guide.